We’re still not sure if we believe in the promises made by the Digital Entertainment Content Ecosystem (DECE) yet — buy a piece of content once in physical or digital format, and gain access across all formats and devices via a cloud based account — but we’re closer to finding out for ourselves now that it has a new name, UltraViolet. In case you haven’t been paying attention over the last couple of years, the DECE group is already home to most of the biggest names on both the content and consumer electronics sides of the business, with the most notable holdouts being Apple and Disney, which is backing its own competing system, Keychest

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DECE’s ‘digital locker’ take-anywhere DRM dubbed UltraViolet, launches later this year

Violight has been in the business of UV-based germicide since way back in 2004, but now it’s bringing its wares closer to our geeky hearts. Its new Cell Phone Sanitizer will nuke 99 percent of all germs and bacteria slithering around your phone or MP3 player, and it’ll do it in under 5 minutes too. Or such is the claim, anyhow.

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Violight goes ultraviolent on your gadgets, leaves germ corpses in its wake